NetSuite PSA

Are you considering updating your ERP and PSA ecosystem so that your services firm can scale for long-
term growth? You’ll learn a little bit about the background of professional services automation systems
in this blog, as well as how PSA Solutions like NetSuite and OpenAir differ from one another and how
they can be used in various business environments to manage tasks like project management and time
and expenses across your staff and projects.

Professional Services Automation, or PSA in short, is software designed for service providers to solve the
ir unique day-to-day business operations and facilitate the management of their projects and resources. 
In terms of rate management, time management, and expense management, it is particularly prevalent i
n businesses employing billable workers. The correct PSA will enable your company to measure and gen
erate metrics for its main business processes in order to streamline and advance them.

By enabling you to track time, produce detailed billing and reporting, and interface with your
accounting (ERP) and CRM platforms, a PSA will speed up the project management
process.
Let’s quickly travel back in time and examine the development of professional services
automation to better grasp what a PSA software is in a bigger context and decide if it’s
appropriate for your company.

PSA Solutions : The Early Years

By the middle of the 1990s, when corporate software like ERP and CRM had reached maturity and
ubiquity, there was a significant technology gap in services companies that could be filled to help build a
successful architecture.

n order to close the automation gap that services firms were experiencing and better serve their clients,
Professional Services Automation (PSA) arose in the late 1990s as a best-of-breed software market. As a
bridge between sales, delivery, and accounting, PSA solutions were initially designed for pure-play
professional services companies that sold and provided project-based services to their clients. They
offered automation around resource management, project planning, and time and billing data capture.

Early PSA solutions faced ongoing difficulties integrating on-premise systems made of different
technologies. As a result of this fact, a culture of providing strong integration methods and pre-built
connectors emerged to smooth the very uneven terrain of the corporate software market, which lacked
standards and the capacity to fully embrace the Cloud.

The Rise of the Service Economy

Quick forward Twenty years later, in a corporate environment dominated by globalization and the “as-a-
service” economy, professional services have evolved into a booming cross-vertical industry where the
desire to optimism service delivery can be seen throughout the whole supply chain. Services have
evolved into a highly sought-after revenue stream in a market with declining product margins in order to
survive in today’s highly competitive industry. More significantly, the dispersion of resources across time
zones has compelled many companies to reevaluate their services strategies in order to meet customer
demand for a seamless experience while keeping a competitive pricing structure.

Standardizing PSA in the Cloud

All of this means that while the “Cloud” has made consumers’ lives easier, it has also increased the bar
for the level of customer service required by professional services companies.
What does this entail for the PSA industry, then?
Businesses are looking for solutions that can scale with their current Cloud strategy in order to preserve
their competitive edge. Filling in the gaps between your Front Office and Back Office systems is
insufficient. Businesses would want to use their present Cloud investments to leverage their PSA
demands. This entails implementing professional services automation within the constraints of their
existing CRM and ERP Cloud platform, both of which must be tightly integrated with service delivery.

As a result, the top corporate PSA suppliers have tended to build their products on well-known
ones like Oracle Netsuite, Salesforce, or Microsoft. Professional services firms have been able to
automate their business processes using this strategy while reducing the risks associated with the
integration issues that could arise when exchanging data from their present CRM and ERP
systems.

Present Day PSA

Most PSA suppliers today may make the claim to be a Best-of-Breed solution with the
know-how to connect their Cloud service to an organization’s current technological
ecosystem. A viable PSA solution should, at the very least, provide a strong integration
platform or pre-built connectors to adapt to the requirements of a services company.

The Finest Top-tier suppliers go one step further and offer a PSA solution on well-known cloud business
ERP and CRM platforms. On the other hand, a growing minority of integrated ERP and CRM solutions
have increased their capabilities to satisfy PSA demands of their clients.

It is obvious that the once-binary world of Best-of-Breed Vs. Integrated Approach to Professional
Services Automation is gradually vanishing as these two realms converge.

NetSuite PSA:  Designed to Scale

Fortunately for Oracle NetSuite, their existing product is a fantastic fit for the PSA market
scenario of today. Delivering Best-of-Breed, Integrated, or a combination of the two to its
broad customer base, NetSuite PSA enables service businesses to scale with their growth
as the only vendor in the PSA industry to offer several alternatives along with a mix and
match solution set.

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